A small, committed Montreal business that wants to help you discover the best of local and ethical everyday essentials based on the values that matter to you, without this choice being complicated or a compromise.
We know that taking care of our future does not depend on individual actions, but we strongly believe that everyone deserves to have a daily life that lives up to their values.
We present each product to you based on criteria that matter to you, giving you our assessment of their environmental, community, health, and more impacts. Clear information based on our team’s research, to help you make informed choices based on your priorities.
La boussole is a simple way to compare all our favorite products around criteria that are important to you, to allow you to make choices that matter to you. You will find La boussole on each product sheet on our platform.
The goal? To better understand the impact of what we buy, so that we can then enjoy it more consciously! Each product on our platform is evaluated according to the following criteria:
Different local and ethical brands gathered under one roof to help you discover brands that share your vision of the world, or support those that are already in your heart, without multiple deliveries!
Consuming more responsibly does not mean giving up all your little daily pleasures, nor aiming for perfection, but it can mean moving forward at your own pace, one choice at a time, taking the time to realize and reflect on your impact.
It is also about asking businesses to do more and do better for our communities and for the Planet.
Ecological, ethical and local products,
+ simple and reliable information to act according to the values that matter to you
+ by a committed and socially involved company
All of this is reasonably essential.
In November 2024, we say goodbye to our old logo and our approach focused solely on the environment.
Instead, we introduced a new brand image, a new approach, and our compass !
It started in Saint-Hilaire in 2019, over coffee and the idea of making online shopping more ethical, local and responsible. Our tiny reaction to the devastation behind online shopping that was taking on its scale.
We spent the next four years exploring and offering the best local and ethical products we could find. Getting to know local brands that have our health, that of our planet and our communities at heart.
And that's when a shocking realization came to us: the perfectly responsible product doesn't really exist! Every product has a footprint, it has a social impact.
With this idea in mind, we set to work to answer it: an expanded team, a new website, a move to Montreal (to Little Italy!), and almost a full year designing a new tool to help you discover everyday essentials according to the values that matter to you.
Understanding the impact of what you buy, to get more out of it.
This is something we think is reasonably essential.