la boussole
A guide to help you choose better

La boussole is a simple way to compare all our favorite products around criteria that are important to you, to allow you to make choices that matter to you. A tool that brings together all of our team's research to centralize what we know about the impact of the products we sell. The goal? To allow you to better understand the impact of what you buy, so that you can enjoy it more consciously.

You know what matters to you, we help you find it.

Compass reviews are performed by the Karavel team and are updated periodically.

Our method v1.0
Locality

We look at where and how the products, their containers and their packaging are manufactured. The more local and made in Quebec, the better the score!

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Environment

The ecological impact is assessed through the end of life of the products, their reusability and their form (solid, concentrated, etc.).

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Community

Social engagement is looked at, such as donations and the number of community projects supported by the brand.

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Ecosystem

We check if the product is vegan and cruelty-free.

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Biological

The percentage of organic ingredients is assessed among those that can be.

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La boussole

Version 1.0 (November 25, 2024)

*Note on version 1.0

We wanted to develop something that was of quality, but that we could present quickly! So we targeted six criteria, developed into several sub-criteria. It is not exhaustive and there is still a lot of interesting information to research and address (we are already working on version 2!), but we think it is a good benchmark to better understand the impact of our products. We strongly invite you to question our methodology, suggest modifications , or even identify errors!

How grades are calculated

Each criterion includes sub-parameters rated from 1 to 4. These sub-criteria are weighted according to their importance determined by the team, to obtain an overall score (rounded up). Missing or unknown information also influences the results to ensure maximum transparency.

Each score is graded on the following scale: Exemplary, Good, Passable, Needs work.

The “Don’t know/lack of information” score is used in the following situations:

  • We tried to find the information online, but it is not there and we will contact the brand that manufactures the product soon.
  • We contacted the brand, but we did not receive a response.
  • We contacted the brand, but they did not want to give us an answer.
  • We contacted the brand, but they don't know.

Each rating is accompanied by a short text explaining why this rating is awarded for this criterion to this product.

    The criteria

    Locality

      We look at where and how products, their containers and packaging are made. The more local, the better the score!

      Here are the parameters evaluated:

      • Place of manufacture - products
      • Place of manufacture - container
      • Place of manufacture - packaging
      • Incorporation of the company

      Environment

      The ecological impact is assessed through the end of life of the products, their reusability and their form (solid, concentrated, etc.).

      Here are the parameters evaluated:

      • The impact of the product at the end of its life
      • The impact of the container at the end of its life
      • The impact of end-of-life packaging
      • The form of the product (solid vs. concentrated liquid vs. diluted liquid)
      • The reusability of the product and the existence of more reusable alternatives

      What is the difference between packaging and a container?

      Packaging is what is used when transporting a product through the distribution chain. It is usually arranged from the moment the product is used for the first time. Ex.: The cardboard box that wraps a solid body soap.

      The container is what is used to preserve a product during its use. Ex.: The plastic bottle that contains a shower gel.

      Community

        We look at social engagement, such as donations and community projects supported by the brand.

        Here are the parameters evaluated:

        • The percentage of annual revenue donated to nonprofit organizations.
        • The number of non-profit, social and/or community projects per year organized by the company.

        Ecosystem

          We check if the product is vegan and cruelty-free.

          Here are the parameters evaluated:

          • Is the product completely vegan?
          • The product is not tested on animals.

          Biological

            The percentage of organic ingredients is assessed among those that can be.

            Here are the parameters evaluated:

            • The percentage of organic ingredients among those that can be organic